The UFC has been criticized up to now for the compensation allotted in direction of it’s expertise, who put their all in on probably the most bodily enduring sports activities on the planet. The league can look to counter critics this week, courtesy of their present partnership with Crypto.com.

In a brand new announcement at this time, the UFC has shared that it’ll distribute $60,000 value of Bitcoin to fighters at pay-per-view occasions. Let’s check out the announcement, and what it means for the league and broader sport.

The UFC Continues To Push The Fold

The UFC was one of many first non-soccer sports activities leagues to check out fan tokens, courtesy of a take care of Chiliz, and has continued the crypto-related momentum with little worry of pushing into uncharted territory. It’s becoming for a non-traditional sports activities league just like the UFC. Final yr, the UFC secured it’s preliminary partnership with Crypto.com – an enormous 10-year, $175M deal that was unprecedented. The deal secured Crypto.com because the UFC’s first-ever ‘Official Struggle Equipment Associate.’

In January, the league continued it’s endeavors into blockchain-related experiments, saying a partnership with Dapper Labs for a brand new NFT market. This week’s announcement exhibits that they’re again for extra, with a brand new ‘Fan Bonus Of The Evening’ that may have interaction followers in a very distinctive manner.

Followers will award three prime fighters on pay-per-view occasions, with $30,000 of BTC awarded to first place, $20,000 awarded to second, and $10,000 awarded to 3rd place – all paid in BTC.

This weekend’s UFC 273 occasion would be the first to host this fan bonus construction.

Crypto.com's partnership with the UFC will allow the trade to unveil some notably distinctive ranges of fan engagement that different conventional sports activities leagues might not be prepared to dive into fairly but.  | Supply: CRO-USD on TradingView.com

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Impression On Sports activities At Massive

These fan engagement ranges could seem comparatively small at their face, however they present that the league is prepared to be aggressive find ubiquitous methods to have followers really feel concerned. Whereas conventional sports activities leagues could also be slower movers with regards to new concepts like this, don’t be shocked to see them finally flip the nook – notably as stronger, extra established relationships with crypto companions and main leagues proceed to evolve.

There’s few leagues with an viewers the scale of the UFCs which might be attempting new fan-engagement concepts like this, so credit score is due for locating a strategy to reward league fighters in a manner that offers the followers a extra personalised expertise.

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The author of this content material will not be related or affiliated with any of the events talked about on this article. This isn't monetary recommendation.

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