Singapore-based fintech, Simple2Trade announced on Friday the rebranding of its platform to FYNXT to align its brand more with the offered services to the financial services industry.

According to the press release shared with Finance Magnates, the new branding projects the company’s aim of empowering FYNancial Services with the NXT-Gen Digital Front Office, thus FYNXT.

Aeby Samuel, CEO of Simple2Trade
Source: LinkedIn

Commenting on the rebranding, Aeby Samuel, Chief Executive Officer at the company, said: “This is a very exciting time to be in the FINTECH space. We’ve long known that for our customers, it’s always about (client) acquisition, engagement, retention, and ultimately, client lifetime value. This is really where we shine. Everything we do is ultimately designed to help our clients get customers, keep customers. Superior functionality alone no longer cuts it.”

Targeting Financial Service Providers

The company offers vertically integrated digital platforms that are available in both SaaS and licensed formats. It boosts its services to have the advantages of minimal services cost, ease of use, almost infinite scalability and accelerated time to market.

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The primary clients of the company are financial service providers, including forex and CFDs brokers, global remittance providers and banks, along with other firms.

“Today’s financial services firms need to craft a compelling customer experience, from onboarding through real-time data-driven insight to consume the Products / Services and make informed decisions quickly,” Samuel added.

Furthermore, the company is expanding its presence over various other Asian markets. Last year, it partnered with Jetstream Partners Limited, a boutique consultancy firm focusing on the foreign exchange (forex) brokerage industry, for expanding its products and services in Hong Kong, Greater China and South-East Asia.


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