ELEMENTARYb, the intelligent financial management platform providing complete control to MMEs, recently announced that the company has appointed Shuab Akhtar, an industry veteran with extensive experience in the global financial sector, as its new Director of Product.

In a press release shared exclusively with Finance Magnates, ELEMENTARYb mentioned that the newly appointed Director of Product will accelerate the development, delivery and ongoing evolution of the company’s business management software platform.

Akhtar has nearly two decades of experience in the banking and fintech industries. In his recent role, Akhtar spent nearly 4 years as a Senior Business Analyst at Handelsbanken. Prior to joining Handelsbanken, Akhtar worked with Barclays as a lead business analyst, account opening and onboarding.

“I’m delighted to join the company at such an exciting time in its development. We share the same ethos and passion to deliver great software solutions to make businesses more efficient and more profitable. ELEMENTARYb has a clear purpose, and I look forward to contributing to its core mission, to provide MME’s with a business management software platform that makes running their operations infinitely easier and more predictable,” Akhtar commented.

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Selection of Accedia

In addition to the appointment of Akhtar as its Director of Product, ELEMENTARYb announced the appointment of Accedia as its technology partner. Through the recent selections, ELEMENTARYb is planning to expand its operations amid growing demand from customers.

“We’re thrilled to welcome Shuab and see the incredible impact his background will add to the Eb proposition. In all his previous positions he has far exceeded his roles, and his entrepreneurial spirit has led him to deliver visionary innovations in a rapidly developing field. His commitment to customer experience, coupled with his hands-on expertise in building and managing complex, FinTech platforms made him the perfect addition to our highly experienced and driven team,” Karen Rudich, CEO of ELEMENTARYb, said.

Karen Rudich

“Shuab’s appointment is just the latest step in our development. In recent weeks we’ve also appointed a great-fit technology partner, Accedia, to deliver automated financial forecasting, planning and analysis functionality our complex clients require. Also, we’ve added to our development team a specialist cloud engineer and two designers to concentrate on the UX of our platform,” Rudich added.


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