About six months after fast-casual Asian idea and digital restaurant firm Wow Bao first announced its foray into the metaverse with an NFT-based tiered membership rewards program, Wow Bao is now extending its Web3 funding by upgrading its point-based rewards program referred to as Bao Bucks to an NFT-backed loyalty program.
Prospects can have the prospect to buy one-of-a-kind “CollectaBaos” (aka NFTs) designed by commissioned NFT artist, ManoverMars, aka MoM, from the primary digital minting for $99 for the primary yr, and routinely change into part of Wow Bao’s new “Sizzling Buns Membership.” The brand new loyalty membership will include perks like 10% reductions off Wow Bao meals and merchandise, double Bao Bucks, and free meals.
To make this new NFT-based loyalty membership occur, Wow Bao is teaming up with Devour as its Web3 ordering accomplice, Flaunt to mint its digital collectibles, and the NFTs are additionally being built-in throughout the firm’s present Bao Bucks rewards program powered by Paytronix.
For future mintings of CollectaBaos, the corporate can be enjoying round with new perks like members having direct entry to Wow Bao CEO Geoff Alexander to ask questions or being overnighted new bun flavors or LTOs.
“With conventional frequent diner applications, they study your identify, what you want and deal with you particular,” Alexander informed Nation’s Restaurant Information. “There’s nothing like that within the supply house… Now we’re seeking to deal with folks how they’re accustomed to being handled. We need to reward you for being loyal to us…When you purchase this $99 collectible bao, you then’ll get advantages no one else will get.”
Though that is technically an NFT-based loyalty program, Wow Bao is following the pattern of shying away from the Web3 terminology that rose in recognition over the previous couple of years. By not utilizing the phrase NFT and by not requiring a cryptowallet to buy one of many CollectaBaos, you widen your potential buyer base, Alexander mentioned.
Wow Bao is looking every of its NFT mintings “programs,” and with every subsequent course, new perks can be added. On the menu subsequent is likely to be Zoom cooking lessons or particular occasions, Alexander mentioned. The potential direct line of communication with the Wow Bao govt group is the digital restaurant equal of the manager chef coming over to your desk in his chef whites to examine how your meal goes.
“There’s a lot expertise on this trade and that has come at a price to hospitality,” Alexander mentioned. “We’re making an attempt to convey hospitality into expertise. Expertise creates immediacy and personalization, however that doesn’t have to come back with a lack of hospitality.”
Wow Bao’s NFT-based loyalty program is launching on Wednesday, with the primary batch of CollectaBaos occurring sale this afternoon. The $99 preliminary charge will include a yearlong subscription, after which on the finish of the yr, there can be a charge to resume to maintain your entry to double factors, reductions, and finally, customized perks.
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