Automobili Lamborghini’s eight-month journey celebrating its sixtieth anniversary ends with a memorable NFT marketing campaign: The Epic Highway Journey. In essence, these unique phygital collectibles unlock real-life perks and experiences carrying the high-end model’s signature type. From VIP excursions to insights into upcoming automobile fashions, this drop is one in every of a form – so let’s discover out extra!
“The Epic Highway Journey” Lamborghini NFTs: What Ought to You Know?
This spring, Automobili Lamborghini goals to reward its most avid followers with limited-edition NFTs created with INVNT.ATOM™ and Web3 Professional™. The “Epic Road Trip” assortment options themed digital belongings with utility within the metaverse and actual life.
As an NFT holder, your fundamental perks are:
- VIP tour of the Lamborghini Sant’Agata headquarters;
- GLB Lamborghini file for the Metaverse;
- VIP perception into the most recent Lamborghini automobile;
- A sketch of “Centro Stile” by Mitja Borkert, the model’s Head of Design.
As well as, every holder will achieve entry to the Lamborghini Discord channel, unique wallpapers, and different surprises. Every collector who bought at the very least two “Epic Highway Journey” NFTs may even obtain a commemorative collectible that marks the model’s sixtieth anniversary.
The final NFT drop of the gathering will launch between March twentieth – twenty third on the official platform.
How Does The Drop Appeal to New NFT Collectors?
In an effort to have fun Lamborghini’s sixtieth anniversary, the model will provide a commemorative NFT to each consumer who visits Lamborghini dealerships or attends bodily celebrations. Accordingly, attendees will be capable to declare their collectibles by way of QR codes. This innovation helps the NFT market general by educating the big public on Web3 and its potentialities.
“The Epic Highway Journey is the most recent instance of our unconventional strategy, which has powered us for six many years,” mentioned Automobili Lamborghini’s Advertising and marketing Director, Christian Mastro. “As we have fun 60 years of forward-looking perspective, we wish to reward prospects and followers of the previous, current, and future for his or her loyalty — giving them an opportunity to get additional involvement and reference to the Model.”
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